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Listen "Brand special Ep1: The power of a sonic logo"
Episode Synopsis
Earlier this year Aviva unveiled its new brand positioning, 'It takes Aviva'.
As part of this Aviva has done something it's never done before - develop a sonic logo and a bespoke piece of music, both of which will be used to drive brand recognition.
The plan is to use it everywhere - from adverts to apps to customer phone lines.
In this podcast you can hear from Alex Wodrich from Berlin-based agency 'why do birds' who created the sonic branding and Sally House, Brand Design Lead from Aviva.
And you can even find out how 'why do birds' brought to life the sound of yellow!
As part of this Aviva has done something it's never done before - develop a sonic logo and a bespoke piece of music, both of which will be used to drive brand recognition.
The plan is to use it everywhere - from adverts to apps to customer phone lines.
In this podcast you can hear from Alex Wodrich from Berlin-based agency 'why do birds' who created the sonic branding and Sally House, Brand Design Lead from Aviva.
And you can even find out how 'why do birds' brought to life the sound of yellow!
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