Episode Synopsis "002: Value"

In the world of automotive advertising, value matters to consumers and clients. In the car business, you are only as good as your last month, and we may be fast approaching that in some instances only as good as your last click. Jim shares Red McComb's perspective on which cars and trucks are NOT commodities. Jenine Loving-Drake and Jim discuss the value equation associated with reputation management as well as Google's most recent change. As Google sunsets average page position--a less valuable metric--they lean in on absolute top of page percentage--a more valuable metric to advertisers.

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More episodes of the podcast The Automotive Advertising Podcast

• Season 2, Episode 7: "Conceptualization" - Automotive Advertising Podcast
• Season 2, Episode 6: "Capitalization" - Automotive Advertising Podcast
• Season 2, Episode 5: "Culture" - Automotive Advertising Podcast
• Season 2, Episode 4: "Compliance" - Automotive Advertising Podcast
• Season 2, Episode 3: "COVID & TikTok" - Automotive Advertising Podcast
• Season 2, Episode 2: "Concepts" - Automotive Advertising Podcast
• Season 2, Episode 1: "Creativity" - Automotive Advertising Podcast
• 016: Reputation Management
• 015: Live Events
• 014: Social Media
• 013: Houston Auto Show
• 012: Antartica Edition
• 011: Controlled Growth
• 010: First v Fast
• 009: The Wild Card Edition
• 008: 2020 Vision
• 007: The Playbook Edition
• 006: Innovation Station
• 005: Digital Retailing
• 004: Do you speak Automotive Advertising?
• 003: Values
• 002: Value
• 001: Speed
• Introduction