Genesis Actually Considered Making a Truck — and Here’s Why It Backed Away

28/11/2025
Genesis Actually Considered Making a Truck — and Here’s Why It Backed Away

Listen "Genesis Actually Considered Making a Truck — and Here’s Why It Backed Away"

Episode Synopsis

Genesis has admitted it flirted with an early design and feasibility work on a pickup, but the brand’s leadership says the timing simply isn’t right. Speaking to Australia's Drive, Chief Creative Officer Luc Donckerwolke has openly described the project as something that was explored and then ...

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