In the final episode of this series, Stephanie Espinoza Villamor and Kimberly Shotick, coauthors of Practical Marketing for the Academic Library, dig into the assessment and implementation of DEI policies in library marketing. Our guests share why recognition and understanding are not enough to enact meaningful change at an institution, and advocate for taking steps to ensure that marketing materials are accessible, diverse, and culturally appropriate. In addition, Stephanie and Kimberly map out how marketing teams can include DEI efforts in the assessment process, highlighting assessment’s role as a tool to help marketing teams better reach their library and institution’s goals.
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