Listen "Episode 146: Rebranding your Virgin almost holds off Steve's L-39 ride"
Episode Synopsis
Steve & Grant haven't been up to much this week but there's plenty to say about Virgin Blue, erm, that's Virgin Australia now!Virgin Blue has renamed itself to Virgin Australia following serious negotiations with Richard Branson and Singapore Airlines.It's likely that V Australia and Pacific Blue will soon be merged into the Virgin Australia brand.It's a total re-branding and Steve notes the similarity their new livery to Qantas' red & white, although some out there are calling it Virgin Bland.John Borghetti is setting up a big push to go after the domestic business market with an initial goal of increasing their share to 25%.Qantas are putting 747s on some East Coast to Perth routes to compete against Virgin Australia's A330s.Richard Branson says he's very happy with John Borghetti's work as the new CEO.Tiger Airways are trying to recruit local oversight staff & have released their new customer service component of their website.As we wrap the episode, Steve brings up the subject of his L-39 ride this week with Jetride Australia and even plays some in-flight audio, which gets Grant so upset that he storms out of the studio!
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