On this episode of The Association Podcast, we welcome back Michael Hoffman, CEO of Gather Voices. We discuss the evolution of Gather Voices from a startup to a leader in the association market and hear about the technology company's developments, including AI tools and introducing new functionalities to increase member engagement through video content. Michael shares insights on change management, the importance of practice through the 'seven-day video challenge,' and how discomfort in leaders can affect overall adoption. They also explore the current trends and innovations in association events, the impact of COVID-19 on business operations, and the challenges CEOs face today. Tune in to discover practical tips for leveraging video content within associations and the significance of maintaining a forward-thinking mindset.

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