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Listen "Category Creation with SaaStock's Emily Byford"
Episode Synopsis
In today’s episode, Ryan chats to Emily Byford, Content Marketing Manager at SaaStock.We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely online event in the wake of COVID-19; we dig deep into category creation, by way of Emily’s work at would-be category king Akkroo, and explore the role content plays in conceiving, evangelising and owning an emergent category; and we wrap-up by discussing the differences between agency content marketing, and working in-house at a startup.---Show LinksSaaStock Remote, June 10th - 11th (Get 20% off with discount code ANIMALZ-20)Follow Emily on TwitterEmily's reflections on category creation
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