In this episode, Angus and Pete delve into the evolving landscape of customer engagement, emphasizing the critical role of AI in shaping future interactions. They discuss the importance of engaging customers early, the hybrid workforce of humans and AI, and the need for personalization and trust in customer experiences. Ethical considerations and sustainability issues surrounding AI are also highlighted, with a focus on the necessity for open conversations between sellers and buyers to navigate these challenges effectively.
Takeaways

Engaging customers early is crucial for effective communication.
AI will dominate discussions in customer engagement by 2025.
AI can enhance employee effectiveness rather than just reduce headcount.
Personalization and trust are key components of customer experience with AI.
Ethical considerations in AI deployment are increasingly important.
Sustainability and environmental impacts of AI must be addressed.
2025 will be a year of experimentation with AI technologies.
No one has all the answers regarding AI; Buyer/seller conversations are key.
Keep the techies in the cupboard until you understand the business problem to solve.

Keywords
customer engagement, AI, personalization, ethical considerations, sustainability, hybrid workforce, customer experience, technology, business outcomes, trust

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