In this podcast episode, Michael Conniff interviews Doug Howarth, CEO of Hypernomics Inc. Doug is an Author, Inventor, and Discoverer of Hypernomics. In this episode, he talks about the application of hypernomics in the startup and investment world.Hypernomics is a parametric modeling approach that analyzes the demand, value, and pricing of products. The conversation covers topics such as understanding economic systems, applying hypernomics to electric cars and Tesla's market position, the study of cost, schedule, and risk, real-world applications of hypernomics, and advice for entrepreneurs and investors. The episode provides insights into how hypernomics can help businesses make better pricing and product decisions based on customer demand and value.TakeawaysHypernomics is a parametric modeling approach that analyzes the demand, value, and pricing of products.Understanding economic systems and demand frontiers is crucial for making informed pricing and product decisions.Hypernomics can be applied to various industries, including electric cars, aerospace, and consumer electronics.Entrepreneurs and investors can benefit from using hypernomics to identify market opportunities and avoid competition.Chapters00:00 Introduction and Podcast Overview01:24 Introduction to Hypernomics04:05 Understanding Economic Systems05:20 Applying Hypernomics to Electric Cars08:24 Analyzing Tesla's Market Position10:42 Parametrics and the Study of Cost, Schedule, and Risk11:45 The Importance of Understanding Demand and Value17:54 Real-World Applications of Hypernomics19:57 Understanding Demand Frontiers21:35 Applying Hypernomics to Startups and Investors25:13 Accounting for Technological Progression27:33 Advice for Entrepreneurs and Investors29:06 Conclusion and Book Availability

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