Host Molly Beyer talks about the necessity of creating a solid business plan in this episode. Likening owning a business to being a traveller in a foreign land, a map is the key to success on the journey. A business plan is exactly that: the map of how to navigate our business to success. Molly walks us through the first questions to answer that define our businesses.Molly acknowledges that different types of business plans cater to different goals. A traditional plan with data and financial projections is vital when we’re seeking financing or funding, but a lean startup plan can accommodate some of the information in the traditional plan in a less in-depth, more story-based way. The main structure of defining a business, however, remains comparable.Join Molly to learn exactly what the executive summary and market analysis portions of a traditional business plan examine. This information is the minimum of what we should know before starting a business. Molly walks through the first eight questions in the business plan questionnaire provided with the episode, explaining what they ask and how she answered for her own business as a demonstration of what we need to know. This is vital information for any business owner looking to start or revise the goals of their business.Resources in this episode:Business Plan Questionnaire__Contact Molly Beyer: MKBeyerBooks.comMKBeyerConsults.comFacebook: MK Beyer Books—

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