Google Buys DoubleClick, Net Applications and Web 2.0

04/04/2007 1h 0min

Listen "Google Buys DoubleClick, Net Applications and Web 2.0"

Episode Synopsis

Jim and Dave discuss Google and their purchase of Doubleclick, to combine DoubleClicks expertise in ad management technology for media buyers and sellers with Googles leading advertising platform and publisher monetization services.