In this episode Janina and Mick talk about building a personal brand (that’s not strange) and about going to the gym (that’s soooo strange). As the gym stuff can’t really be explained and is a mystery to both of us, let’s address some alpacas in the room in terms of branding: does everyone need a personal brand nowadays? Is it possible to build it offline or do you need an online presence for that? How to decide whether you have something interesting to say and post about (spoiler alert: everyone has!!!)? And most importantly - what's the biggest mistake that you should avoid when building your brand?

We also give a shout out to Paweł Tkaczyk (or as AI calls him: Paweł Kaczek), as a man that knows everything about branding. And we reveal what was the craziest gift ever that Janina got from a brand as an influencer. Just to say it was a gift that would be highly appreciated by… alpacas and horses.

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