In this episode, we explore Perplexity's newly released voice assistant for iOS devices that challenges Apple's position in the AI race. Despite taking our first brief hiatus since the show began, we're back to discuss how Perplexity has managed to deliver the AI assistant functionality that many users have been expecting from Apple's Siri. The episode examines the capabilities of this new voice assistant, its current limitations on iOS compared to Android, and the broader implications for AI adoption and marketing strategies.KeywordsPerplexity Voice AssistantiOS AI IntegrationApple IntelligenceVoice AIMobile AI AssistantsSiri AlternativesAI AdoptionMarketing ChannelsVoice CommandsEmail CompositionCalendar ManagementSmart RemindersReal-time Web SearchMobile AI ExperienceSystem IntegrationVoice NavigationAI CompetitionDefault AssistantSmart Home ControlUser ExperienceKey TakeawaysPerplexity's Voice Assistant FeaturesNatural language interaction with contextual awarenessAbility to compose emails on iOS devicesCalendar management and reminder setting capabilitiesIntegration with media apps like YouTube and Apple MusicReal-time web search functionalityBooking services through third-party apps (Uber, OpenTable)Location services and directionsContextual awareness of past conversationsAvailable on both iOS and Android platformsRumored plans for smart home device integrationiOS vs Android ImplementationDeeper integration currently available on Android devicesAndroid users can set Perplexity as default assistantiOS users must open app to access voice assistantAndroid version can send emails and calendar invitesiOS version limited to drafting without sendingSome third-party app limitations on iOS (can't open Spotify)Potential for default action button integration coming to iOSSystem limitations due to Apple's closed ecosystemWorking toward deeper iOS integrationStrategic ImplicationsApple falling behind competitors on its own devicesPerplexity aggressively competing with tech giantsIncreased AI adoption through seamless mobile experiencesNew AI channels emerging for marketers to considerVoice assistants becoming more sophisticated interfacesPotential shift in how consumers access informationCompetition driving rapid feature developmentPerplexity positioning for smart home market entryAI assistants increasingly mediating consumer experiencesMarketing strategies need to adapt to voice-first interfacesCurrent LimitationsCannot directly send emails on iOSCannot send calendar invites on iOSLimited third-party app integration compared to native assistantsNot accessible as system-wide default on iOSSome complex queries still challengingRequires app to be open on iOSIntegration varies by device and OS versionStill developing features for competitive parityLinkshttps://www.perplexity.ai/help-center/en/articles/10450852-how-to-use-the-perplexity-android-assistanthttps://www.perplexity.ai/help-center/en/articles/10450852-how-to-use-the-perplexity-android-assistanthttps://www.zdnet.com/article/i-tried-perplexitys-assistant-and-only-one-thing-stops-it-from-being-my-default-phone-ai/https://lifehacker.com/tech/new-perplexity-ai-assistant-for-androidhttps://hyperight.com/perplexity-assistant-a-new-rival-to-chatgpt-now-available-for-android/https://www.linkedin.com/posts/perplexity-ai_introducing-perplexity-ios-voice-assistant-activity-7320830256712413191-nAw6/https://www.theverge.com/news/654946/perplexity-ai-mobile-assistant-ios-iphonehttps://www.cosmico.org/perplexity-ai-enters-voice-assistant-space/

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