🎓 20% Off | Oxford AI Ethics Executive Programme - https://oxsbs.link/ailyceum🍫 The answer is yes — he is related to 𝘵𝘩𝘢𝘵 Cadbury.“Conversation is the most natural interface there is.” — Charles CadburyCharles Cadbury — CEO, Say It Now and Amazon Alexa Cup winner — explores why Voice AI is becoming the new interface for search. From early Alexa development to powering actionable audio ads for Marriott, Greggs and HMRC, he explains how voice delivers better engagement and how agentic advertising will reshape the future.The conversation dives into context windows, ethics, mind-crime, multimodal devices, energy demands, assistant wars, and why voice may replace screens as the dominant interface by 2030.EPISODE HIGHLIGHTS0:00 ➤ Intro / Guest Welcome1:00 ➤ “Conversation is the most natural interface there is”2:50 ➤ Broadcast vs dialogue3:45 ➤ Why voice beats typing4:40 ➤ The early Alexa commerce moment5:40 ➤ How actionable audio ads work6:45 ➤ Smart speaker behaviours8:00 ➤ Building voice apps before mass adoption9:40 ➤ Booking flights by voice (2015)10:30 ➤ Marriott & in-room assistants11:25 ➤ Winning Amazon’s Alexa Cup12:40 ➤ Debunking the “always listening” myth13:50 ➤ Context windows in advertising15:20 ➤ Agentic journeys: audio ad → action16:20 ➤ Growing The AI Lyceum via voice search17:20 ➤ Voice-through-rate & 30–40% conversions20:00 ➤ Measuring voice in the zero-click era21:10 ➤ Branded experts for Alexa, Gemini & Siri22:20 ➤ Ethics, persuasion & the audience of one24:20 ➤ Data powering conversational optimisation25:45 ➤ Voice as the unlock for TV, radio & OOH27:50 ➤ From billboard to real-time booking29:00 ➤ Beyond the smartphone: new interfaces30:40 ➤ Smart glasses & multimodal projection31:30 ➤ Mind-crime: when AI gets “too good”32:30 ➤ Using AI for creative thought partnership33:30 ➤ Alexa upgrades & the assistant wars34:40 ➤ Power demand & AI’s energy challenge36:50 ➤ Space data centres & lunar solar ideas38:20 ➤ Why OpenAI won’t run ads mid-conversation40:10 ➤ Behaviour change campaigns: smoke alarms & HMRC42:00 ➤ Charles’ closing question43:00 ➤ ClosingPLATFORMS🎓 20% Off | Oxford Programme - https://oxsbs.link/ailyceumAll Links: https://linktr.ee/theailyceumYouTube: https://www.youtube.com/@The.AI.LyceumSpotify: https://open.spotify.com/show/034vux8EWzb9M5Gn6QDMzaApple: https://podcasts.apple.com/us/podcast/the-ai-lyceum/id1837737167Amazon: https://music.amazon.com/podcasts/5a67f821-89f8-4b95-b873-2933ab977cd3/the-ai-lyceumWebsite: https://theailyceum.com#ai #artificialintelligence #aiethics #marketing #advertising #tech #genai #theailyceum #charlescadbury #voiceai #conversationalai #adtech #sayitnow #philosophy

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