E98: Suno - Who Owns an AI Voice? The True Story Behind TikTok’s Viral Hit “I Run”

13/12/2025 21 min Temporada 1 Episodio 98

Listen "E98: Suno - Who Owns an AI Voice? The True Story Behind TikTok’s Viral Hit “I Run”"

Episode Synopsis

An AI-generated country song just hit #1 in the US. At the same time, a viral TikTok hit with nearly 40 million views was pulled from streaming after accusations that the vocalist’s voice was AI-cloned from a real artist—without permission.Welcome to the chaos of AI-generated music.In this episode, Malcolm unpacks the two stories redefining the music industry:A track goes viral worldwide. Smooth vocals. Professional production. Then the takedown notices come. The accusation: the vocals were generated with AI and cloned from an existing artist’s voice.Labels accuse the creators of deception. Creators say it was “just processing.” But hashtags like #jorjasmith tell a different story.When AI can replicate a vocal vibe so closely that millions think it’s the original artist, who owns the voice? The style? The aesthetic?2024: Warner, Sony, and Universal sue Suno and Udio for mass copyright infringement. 2025: Warner settles—and becomes Suno’s strategic partner.Suddenly AI music isn’t theft. It’s a “victory for the creative community.”Add in Nvidia investing in Suno, 100 million users making AI music, and Spotify refusing to ban AI tracks… and you can see where the industry is heading.PART 3 — Where’s the Line?Malcolm shares a personal story about making a Suno-generated goodbye song for a teammate—one that made her cry.It raises the central question:When is AI replacing creativity? And when is it augmenting it?Malcolm argues for three essential guardrails:Label AI-generated music clearlyGet explicit consent for voice & likenessPay artists whose work trains the modelsRight now, none of these rules exist.This episode is for anyone who cares about: music, creativity, ethics, AI regulation, or just understanding the cultural earthquake happening right under our feet.🔥 KEY TOPICS COVERED1. “I Run” — The Viral Track Pulled Down40 million TikTok viewsAccusation of AI-generated vocalsLabel’s anger: hashtags implying the real artist was involvedEthical fault line: “How do you copyright a vibe?”2. Suno Becomes the Center of Music’s AI BattlesUsed in hit-making productionAlso used in controversial voice cloningThe paradox: the same tool creates joy and chaos3. Warner Music’s Pivot2024: Suing Suno2025: Partnering with SunoLaunching licensed modelsSelling Songkick to an AI companyBig Tech + Big Labels convergence4. What Nvidia’s Investment SignalsSuno valued at $2.45 billionNearly 100 million usersGPU companies backing music AI → AI music is long-term infrastructure5. The Line Between Replacement and AugmentationUnauthorized voice clones = replacementAI-generated goodbye song = augmentationIntent mattersConsent mattersTransparency mattersHumanity still sits at the center💬 NOTABLE QUOTES“Two billion views, then silence.”“How do you copyright a vibe?”“Principles are flexible when there’s money on the table.”“The machine held the brush, but we painted the view.”“A number one song made by AI. And 100 million people using the same tools.”🔗 WHERE TO FIND MALCOLMLinkedIn: https://www.linkedin.com/in/malcolmwerchota/ Website: https://www.werchota.ai/ YouTube: https://www.youtube.com/@werchota X: https://x.com/malcolmwerchota Instagram: https://www.instagram.com/malcolmwerchotaai/ TikTok: https://www.tiktok.com/malcolmwerchota Facebook: https://www.facebook.com/people/AI-Cookbook-by-Malcolm-Werchota/61580362300250/?sk=reels_tab✉️ CONTACTDirect: [email protected] Podcast Team: [email protected]🎓 AI Fit AcademyBecome AI-productive in 2 weeks. Ship First. Study Later. https://www.werchota.ai/ai-fit-academy AI music, AI vocal cloning, Suno AI, AI music ethics, AI copyright, AI-generated vocals, TikTok AI music, Warner Suno deal

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