In this episode of Homebase, host David Stepania sits down with Ómar Thor Ómarsson, CEO and Co-founder of Optise, who just raised $2.2M to revolutionize B2B website analytics with AI.What You'll Learn:Why most B2B websites focus too much on product features instead of customer valueHow to prioritize marketing efforts by cutting non-essential activities (Ómar went from 17 responsibilities to 7)The shift from traditional lead gen forms to free, high-value content that builds trustWhy Answer Engine Optimization (AEO) is the new SEO for AI-powered searchHow to leverage customer research as the foundation for all marketing decisionsGuest Background: Ómar Thor spent 15+ years in B2B marketing, including 8 years as CMO at fintech company Meniga and consulting for 100+ B2B companies. His frustration with dysfunctional marketing teams and ineffective website analytics led him to build Optise, which uses AI to turn complex website data into actionable recommendations.Key Takeaways:The #1 mistake 90% of B2B websites make with messagingHow AI can deliver 10x more actionable insights than manual analysisWhy "nothing in marketing is working" right now and what to do about itIceland's surprising startup ecosystem and $2.2M funding journeyPerfect for founders, marketers, and anyone looking to optimize their B2B website for better conversions.🔗 Resources Mentioned:Optise: https://optise.comExit Five Community: https://exitfive.comClay: https://clay.comCursor AI: https://cursor.comWhere to find me:• David: Linkedin• Email: [email protected] Want to stay ahead of AI's impact on jobs and future opportunities? Join 18000+ tech leaders and founders who are shaping the future of AI here:• Newsletter: Join Here

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