Discover how European fashion giant Zalando is revolutionizing retail marketing by slashing campaign creation time from 20 hours to just 2 using AI. This eye-opening episode explores how their groundbreaking AI system automatically generates, tests, and optimizes marketing campaigns across 25 markets, potentially signaling a seismic shift in how retail marketing operates. We dive into Zalando's innovative approach to personalization at scale, examining how they're leveraging machine learning to create culturally nuanced content while maintaining brand consistency. Learn why this 90% efficiency gain might be the tipping point for AI adoption in retail marketing, and what it means for marketers, brands, and consumers alike. Whether you're a retail professional, marketing expert, or tech enthusiast, this episode offers crucial insights into how AI is reshaping the future of digital commerce. Join us as we unpack the implications of this game-changing transformation in retail marketing automation.

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