Summary:In this solo episode, I break down why starting a strategic, niche podcast is the highest leverage move any agency owner can make. I share how a podcast I built previously generated over $3M in work, why the value isn’t in content but in relationships, and the exact framework I now use to build authority, create opportunities, and connect with my ICP at scale.Takeaways:A strategic podcast builds relationships, not just content.Inviting only my ICP increases rapport, trust, and opportunities.My previous agency generated millions from podcast-driven relationships.I avoid selling immediately after episodes and focus on value first.Consistent relationship nurturing leads to clients, referrals, and partnerships.I now teach this system in my 4-week Podcast Bootcamp.I’m running a 4 week bootcamp on how to build your own strategic podcast, just like I did. Learn more at: PODCAST BOOTCAMP 👉 Get new episodes right to your inbox - click here 👈

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