Summary In this episode, Sean Lang interviews Don Martelli, CEO of PR Bunker, about the realities of scaling an agency. Don explains the shift from being a hands-on PR professional to becoming a leader who empowers others. He discusses how referral partnerships, disciplined networking, and a focus on mission-driven organizations helped PR Bunker grow. The conversation highlights trust, letting go of control, and creating systems that enable sustainable agency growth.TakeawaysThe hardest shift is from doing the work to leading others.Delegating creates scale—even if it feels slower at first.Business growth requires handling contracts, finance, and insurance—not just the craft.Referral partnerships expand services without adding headcount.Treat every client interaction as an opportunity to build deeper trust.Big wins come from creative storytelling that connects client work to trending issues.Check out Don's agency here:PR Bunker Identify & Fix your critical gap now: www.agencyuplift.co/mini 👉 Get new episodes right to your inbox - click here 👈

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