A less common but very effective marketing strategy involves writing a book. While it takes more time and research than most of the common forms of content marketing, authoring a book can catapult a financial advisor's business. In this episode of The Advisor Of Tomorrow Podcast, my very good friend Ashby Daniels, CFP® discusses his first book, Medicare Simplified (link below), and the book-writing process. Tons of great advice in this episode. Be sure to grab a copy of Ashby's book...financial advisors you most certainly need it as a reference. Also, be sure to leave a review on Amazon to help Ashby stay atop his category! If you don't know Ashby, he is a financial advisor in Pittsburgh and writes the blog, Retirement Field Guide. He was also just included in Financial Advisors Magazine's Young Advisors To Watch Financial Advisor Magazine's Young Advisors To Watch. Be sure to give Ashby a follow and subscribe to his blog.

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