In this episode, we're talking about a big question in digital content strategy: organic vs paid. Whether you're a small business, a solo content creator, or managing content for a major brand, you've probably wondered where to put your energy, and your money. Is it worth building a loyal audience slowly through consistent organic posts? Or should you pay to get noticed and let the algorithm do the heavy lifting? I'll walk you through the pros, cons, and key differences between these two approaches, and share some tips from my own work with creators and students who are navigating this exact challenge. Let's get into it.

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