In today's hyperconnected world, we're bombarded by thousands of advertising messages daily—but the game has fundamentally changed. Gone are the days when marketers cast wide nets hoping to catch their audience. Welcome to an era where sporting venues use facial recognition to serve up age-targeted ads in real-time, and where companies can pinpoint college students in specific postal codes who love concerts. In this episode, we explore the powerful shift from calculated guesswork to scientific precision in marketing. We'll unpack the crucial difference between digitalization—the process of converting analog information into analyzable data—and digital transformation, where entire organizations reinvent themselves around customer-first technology solutions. From the evolution of advertising metrics beyond traditional Nielsen ratings to pizza companies deploying robots and self-driving delivery cars, we'll examine how businesses are moving from "that's how we've always done it" to revolutionary new approaches that prioritize customer satisfaction and drive profitability. Join us as we navigate this digital revolution that's reshaping not just how we advertise, but how entire industries operate—where below-the-line marketing strategies are replacing mass media approaches, and where data-driven insights are transforming calculated risks into strategic advantages. Whether you're a marketer, business owner, or simply curious about our digital future, this episode reveals why embracing this transformation isn't just an option—it's essential for survival in today's marketplace.

Ver todos los episodios