ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Why B2B Targeting Fails (and How to Fix It) | EP21"
Episode Synopsis
Most B2B teams think they know their ideal customer, but the numbers tell a different story.If your content isn’t landing, your pipeline is stalling, or your sales team keeps chasing the wrong people, your ICP might be working against you.In this episode, we expose why most Ideal Customer Profiles are flawed, bloated, or just plain wrong - and how to rebuild yours based on real data, customer feedback, and buying signals. Whether you’re launching a new campaign or scaling your sales team, this is the clarity check your strategy needs.Follow Adonis Media's Socials:LinkedIn | Instagram | Facebook | X | Youtube | Tiktok
More episodes of the podcast The Adonis Effect
How Top Brands Turn Trust Into Growth | EP34
30/10/2025
In God we trust