In this episode of Will Power, we’re diving into a common but often overlooked mistake when setting up a business: registering—and protecting—your business name. I’ll share a real-life story of a client who thought her name was secure but hadn’t officially registered it. We’ll talk about the difference between registering a business name and owning it through a trade mark, why it matters, and the steps you can take to safeguard your brand. If you’re a business owner or thinking of starting one, this is a must-listen! Tune in to learn how to avoid costly mistakes and build a legally sound business foundation.

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