Listen "Tech Does Upfronts Week – With Mark Stenberg"
Episode Synopsis
Last week was Upfronts week when advertisers hear the pitches from various media execs. It's a hugely important moment in the media industry calendar and helps give a sense of where things are going. Times are changing though. The tech companies are playing a much bigger role. We saw Google run its Brandcast event once again, with CEO Neal Mohan declaring that creators should be eligible for Emmys. Sports rights are becoming evermore critical too. They are a rare scarce resource in the media landscape. Marc Stenberg from AdWeek joins to discuss it all.
Netflix ad-supported tier has 40 million monthly users, nearly double previous count – NBC News
YouTube Boss Says Creators Should be Eligible For Emmy Awards
Mark Stenberg at Adweek
Mark Stenberg on LinkedIn
Mark Stenberg on Twitter
Charlotte Henry on Twitter
Charlotte Henry on Threads
Charlotte Henry on Instagram
Charlotte Henry TikTok
The Addition on YouTube
Netflix ad-supported tier has 40 million monthly users, nearly double previous count – NBC News
YouTube Boss Says Creators Should be Eligible For Emmy Awards
Mark Stenberg at Adweek
Mark Stenberg on LinkedIn
Mark Stenberg on Twitter
Charlotte Henry on Twitter
Charlotte Henry on Threads
Charlotte Henry on Instagram
Charlotte Henry TikTok
The Addition on YouTube
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