Many consultancy firms suffer from a lack of differentiation from their competitors, which leads to them being considered as a commodity in their market.  This situation creates stress in the sales process where they often have to present a proposal and sharpen their pencil on pricing to win a new client. The remedy to this scenario is to be seen as the Accepted Authority in the market.  As an authority you have more power in the relationship with clients and the ability to win more sales on your own terms.  But how do you transition and bridge the gap from commodity to authority? In this podcast episode, I reveal the quick way I was able to make that transition, and it doesn’t require writing a book.  I also discuss the way many consultants are getting this wrong and what to do to have immediate impact.

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