Listen "How to Stay Ahead in Digital Media: Sean Branagan's Insights"
Episode Synopsis
In this episode, Michael Conniff talks with Sean Branagan, the Director of the Digital Media Entrepreneurship Program at the S.I. Newhouse School of Public Communications at Syracuse University. They discuss Sean's experience as an entrepreneur, the transition from traditional typesetting to digital media, the rise of social media and its impact on tech companies, and the role of AI in the media industry. Sean emphasizes the need for media companies to embrace technology and act as tech companies themselves. He also shares insights on teaching students to use AI tools responsibly and shape the future of AI.TakeawaysThe transition from traditional typesetting to digital media marked a significant shift in the industry.The rise of social media transformed tech companies into media companies, with advertising becoming a major source of revenue.Entrepreneurs should embrace technology and shape its future rather than resist it.Teaching students to use AI tools responsibly and critically evaluate their outputs is crucial in the digital media landscape.Chapters00:00Introduction and Podcast Overview01:05Discussion on Cy Newhouse and Journalism02:06Sean's Experience as an Entrepreneur03:25Typesetting Business and Transition to Digital04:54Transition to Internet Business06:32Early Search Engines and Google's Late Entry07:49Selling the Internet Company before the Dot-com Bubble09:09Buying Tech Companies and the Dot-com Bubble10:12The Rise of Social Media and Facebook12:13The Distinction Between Narrowcasting and Closed User Groups13:09The Impact of Social Media and the Dot-com Bubble14:14Inflicting Technology on Media15:41Tech Companies as Media Companies17:48The Impact of Advertising on Tech Companies18:36Sean's Role as a Consultant and Transition to Newhouse School20:47The Digital Media Entrepreneurship Program at Newhouse School22:12Digital Entrepreneurs in the Early Days25:56The Impact of OpenAI and ChatGPT on Newhouse School26:26Using AI Tools in Class and Teaching Students to Write28:37Embracing and Shaping the Future of AI29:12Closing Remarks and Podcast Outro
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