SummaryIn this conversation, Michael Conniff interviews Sean Clifford and Pat Waters from Team Group Holdings. They discuss the impact of Name, Image, and Likeness (NIL) legislation on college athletes and the opportunities it presents for them to become entrepreneurs. They also talk about the growth of Limitless, a company focused on NIL business, and its collaboration with Strategic Sports Marketing and Sports Vault. The conversation covers topics such as locker room dynamics, the role of collectives in NIL, and the financial considerations for athletes. Overall, the conversation highlights the changing landscape of sports and the empowerment of athletes in the business world.TakeawaysNIL legislation has provided college athletes with the opportunity to monetize their name, image, and likeness and become entrepreneurs.The growth of Limitless, a company focused on NIL business, has provided athletes with a platform to build their brand and explore opportunities outside of their sport.The athlete as an entrepreneur is becoming more prevalent in both college and professional sports, allowing athletes to develop their brand and find their why beyond their sport.Collectives play a role in protecting and supporting athletes in the NIL landscape, providing opportunities for athletes to work with brands and agencies.Chapters00:00Introduction and Background01:29Transitioning from College Athlete to Entrepreneur03:09Impact of NIL on Locker Room Dynamics04:11Collaboration between Sean Clifford and Pat Waters07:04Infrastructure and Growth of Limitless08:59The Athlete as an Entrepreneur12:12Differentiating in a Crowded NIL Market14:40Preparing Athletes for Life Beyond Sports18:18The Role of Collectives in NIL21:21The Financial Considerations for Athletes23:47Deals and Marketing Strategies25:47The Quarterback Club27:08Athletes' Influence in the Sports Industry28:22Conclusion

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