This special episode features Aaron
Clippinger's full presentation from the ISA Sign Expo in Las Vegas: Are You the Leader Your Company Needs?
In this high-impact talk, Aaron dives into the evolving role of CEOs and
presidents, what leadership really looks like in the sign industry, and how
culture, vision, and accountability separate startups from growth-stage
companies.

Whether you're running a small shop or
leading a team of 50+, this talk will challenge you to rethink your leadership
mindset and equip you with the tools to start leveling up your business.

🔥 Topics Covered:

●      
The difference between startup
chaos and true growth



●      
Why vision and communication are
more important than hustle



●      
How to create unified culture
across sales and operations



●      
The real job of the CEO vs. the
president



●      
Empowering self-starters (without
micromanaging)



●      
Why teaching > correcting when
training new hires



●      
How reports and tools (like
SquareCoil) support real leadership



🎤 Recorded live at ISA Sign Expo,
Las Vegas.
 The
AC Method is hosted by Aaron Clippinger and powered by SquareCoil.
 👉 Learn more at https://www.squarecoil.com



























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