Episode 6: People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens

The ABM Way!
07/02/2024 28 min Temporada 1 Episodio 6
Episode 6: People first GTM. Building relationships, Scaling, and metrics for a successful GTM in 2024|Mark Kilens

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Episode Synopsis

Join Mark Kilens, the co-founder of TACK, and me in discussing"People first Go-To-Market."Here, Mark discusses:1. Importance of building relationships and partnerships with customers. 2. Role of  technology and data in people First go-to-market3. Community-led growth  4. The potential impact of AI on go-to-market strategies and more.Thanks for listening. What can we do to improve the show?Read our exclusive weekly Newsletter with more insightful conversations, exciting challenges, success stories, and interviews.Join here

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