How to choose the right pilot program for your ABM in 2024.Welcome to another episode of the ABM Way. In this episode, we have a special guest,Andrei Zinkevich from Full Funnel who shares valuable insights on creating a successful pilot program for account-based marketing (ABM). Throughout the conversation, Andrei provides a framework for conducting a pilot and highlights key considerations for building a lean team, managing resources, and generating demand.The key points covered in this session include the importance of having a committed team and insights' role in driving a successful proof of concept. Additionally, Andrei discusses strategies for engaging with the buying committee and presents examples of effective activation playbooks.If you're interested in launching a pilot program for your ABM initiatives or want to enhance your understanding of account-based marketing, this episode offers valuable advice and practical tips to help you navigate the process.Thanks for listening. What can we do to improve the show?Read our exclusive weekly Newsletter with more insightful conversations, exciting challenges, success stories, and interviews.Join here

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