Your brand is your business’s most valuable asset - but is it really protected?In my latest podcast, I sit down with Binh Rey, Trademark Attorney & General Manager of Applied Marks, who has personally managed over 2,500 trademark applications. With 13+ years in trademarks and 15 years in marketing, Binh brings a unique commercial perspective to protecting brand names.We cover:✅ Why registering a company name or ABN does not protect your brand✅ The difference between wordmarks, logomarks & what’s most powerful for SMEs✅ What happens when businesses overlook trademarks (and the costly fallout)✅ Expanding internationally - how to safeguard your brand in new markets✅ Practical steps & costs for getting startedIf you’re building a business with growth in mind, this episode is a must-listen.Have you trademarked your brand name yet?Email: [email protected]: www.appliedmarks.comConnect 💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected] Remember: Better strategy, better business, better life! See you next time!

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