The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Kane Kallaway — the creator and strategist behind one of the fastest-growing YouTube channels on the internet. After his first channel flopped, Kane rebuilt from the ground up, hit 100K subs in under 5 months, and turned his content into a full-blown business. In this episode, we go way beyond surface-level advice and break down the real blueprint: why most creators fail, how to build a six-figure audience, and what it takes to turn your content into cash. If you're tired of guessing what to post or feel stuck trying to grow your brand — this is your playbook.Check out Kallaway here:https://www.instagram.com/kallaway/https://www.youtube.com/ ⁨@kallawaymarketing⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejChase’s Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 – Trailer0:36 – Intro1:27 – One-Handed Crack2:12 – Why Kane's First Channel Failed3:31 – Why Random Uploads Kill Your Reach4:31 – What to Do If You’re Starting YouTube Today5:10 – The 4 Steps to Grow Fast on YouTube5:47 – Personal Brand Kickstart6:08 – Avatar → Format → Pain Points → Contrarian Solution8:00 – Motion Array9:10 – Contrarian Opinions Drive Views10:04 – Knowing When a Channel is Working11:02 – YouTube Is a Packaging Platform12:35 – Psychology Behind Clicking Thumbnails15:47 – The First 30 Seconds Matter Most18:11 – 5-Step Formula for YouTube Intros21:13 – Why Most Creators Fail23:03 – Short Form vs Long Form26:10 – How Short Form Made Kane Faster27:18 – The Modern Content Stack28:00 – Owning Your Ads vs Brand Deal Ceiling30:36 – Building a Second Channel Intentionally31:12 – Growing Two Audiences at Once33:14 – How AI Might Backfire on Creators34:52 – Why Personal Brands Will Win36:08 – Giving Away 100% of the Sauce39:10 – 3 Hook Strategies That Work42:15 – Quality Shock: Be a Diamond in the Rough45:20 – The Power of Social Proof While Scrolling48:00 – Kane’s Full Content Workflow & Team Setup50:30 – How Kane Uses vidIQ to Spot Trends52:00 – Funnels, Offers & Business Experiments54:00 – 4 Types of Business Models (High/Low Ticket)56:30 – Why Content Creators Need to Own the Backend1:00:00 – Packaging Content for Business Strategy1:04:00 – What Makes a Great $49 Product1:09:00 – The Power of Email Nurture Sequences1:13:00 – Kane on Content Compression & Value1:17:00 – The AI Risk for Content Creators1:21:00 – Business Model + Lifestyle Fit1:25:00 – How Kane Would Build From Scratch1:29:00 – How to Create Offers from Free Content1:33:00 – Selling Speed, Implementation & Access1:37:00 – Avoiding the Procrastination Trap1:40:00 – Final Thoughts + OutroIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

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