It’s one of the most powerful questions you can ask as a small business owner: What problem do you solve?In this episode of the 5-Minute Business Boost, we explore why this question matters more than ever—and how answering it clearly can transform your marketing, customer loyalty, and competitive edge.We’ll cover practical ways to uncover the real pain points of your audience, including:Customer feedback and behaviour analysisSocial listening and support team insightsCompetitor reviews and market gapsAI tools for deeper problem discoveryPlus, hear real-world Australian examples of startups that nailed the problem-solution fit—and what you can learn from them.If you’re launching something new or refining your offer, this episode is your must-listen guide to building a business that truly matters.If you love the episode… subscribe, share, and like, I’d love a review or let me know about a future topic.Head over to the website, samhicks.com.au and sign up for the 5-minute business boost newsletter.Or see how we can work together to achieve your small business goals, whether through mentoring, attending a workshop, or a brief 1-hour course.Follow me on social media (@samhickscomau) and remember, anything is possible in business.----------------------------------------------------------------------------------------- Sources:Conja: “Conja uses AI to speed up aged care assessments” – Startup Daily, 2024.GetMee: “GetMee launches AI-powered employability coaching app” – SmartCompany, 2024.InsightWise: “InsightWise helps businesses turn data into actionable insights” – InnovationAus, 2024.8D Problem-Solving: “What is the 8D Problem-Solving Method?” – ASQ (American Society for Quality), 2023.Customer discovery and validation: “How to Validate Your Startup Idea” – Business.gov.au, 2023.Social listening and customer feedback: “How to Use Social Listening for Small Business” – HubSpot Blog, 2024.

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