With 77% of consumers searching online before making an appointment with a provider, healthcare marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before selecting a provider? In the second episode of this podcast, brought to you exclusively by Binary Fountain, we interview Grace Jones, Consumer Brand Manager for Dayton Children’s Hospital, Blake Long, Director, Marketing Technology and Strategy of UnityPoint Health, and Aaron Clifford, Senior Vice President of Marketing at Binary Fountain on how hospitals and health systems are developing the digital front door.
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