Send us a textTSMP talk to Nick Lodge from Onside Brand. Nick's an expert in branded space activation projects and has an extensive retail brand history - most notably where sports merchandise is concerned, with adidas. Hear how club stores and branded spaces have evolved over the last 10 years, alongside some on Nick's favourite projects, including how Manchester United's Old Trafford megastore was flipped from Nike to adidas in just 1 week! We find out what went well, and more interestingly - what didn't go to plan at all! Nick also talks to us about what future sports club physical spaces and digital experiences will look like. It's not just about the store footprint...Support the showFollow us on socials:-Twitter - @sportsmerchpodInstagram - @sportsmerchpodFacebook - @sportsmerchpodOr join our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt HudsonLearn more about your ad choices. Visit megaphone.fm/adchoicesSupport the showJoin our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt Hudson

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