Future of Consumer series: The move from mass to micro

That Makes Cents: A consumer podcast
26/09/2023 33 min
Future of Consumer series: The move from mass to micro

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Episode Synopsis

As today's consumers become more diverse in terms of their wants and needs, we're seeing a more demand-driven market that's empowering consumers. What do brands need to know about this shift in consumer behavior? And how will data, AI and Gen AI play a larger role as we move from mass to micro? Learn more in this episode of That Makes Cents, featuring a guest speaker from Google Cloud.

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