In this episode, our experts in higher education marketing share their insights on how getting beyond email into a dynamic, multichannel lead nurturing effort can make a huge impact on your enrollment rates. Key insights from the episode:You want to be where your students are. Test into channels like social, video, and text messaging.Personalized experiences are crucial. Use segmentation and personalization tools to cater to unique buyer challenges and needs.Have clear goals for success, but know what bad performance looks like, too. You'll know when to pull the plug. Marketing is not a lone wolf. Build consensus with your admissions teams and agency partners to avoid any missteps. Don't set it and forget it with your lead nurturing campaigns. You're probably leaving enrollments - and long term relationships with great students - on the table. 

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