ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Develop a Buyer-Centric Marketing Strategy "
Episode Synopsis
We’re joined by Eric Papzcun of InnerActivate. For Eric, the foundation of any go-to-market strategy should be a brand benchmark — measuring where your brand sits in relation to the competition. His methodology looks at three dimensions from the perspective of the buyer: Visibility, Relevancy, and Trust.For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected] or text us at 412-430-4403
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