There's a  digital transformation happening in marketing, with a focus on the consumer shift towards streaming TV platforms and the measurement advertising efforts on those platforms. In this episode the Level team will:Demystify OTT / CTV from consumer and advertiser perspectives  Talk about principles of effective test design  Provide a roadmap to measure the impact of OTT strategies on your student inquiry funnel  Tie your brand awareness activity to your student generation funnel in ways your CFO will approve For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at [email protected]. 

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