In this episode of TerraQUIP Talk, host Mike Dobrota walks through the core principles of delivering effective after-sales support in the drilling industry, and why it’s the difference between short-term sales and long-term success. From real-world rig breakdowns and spare parts strategy to on-site commissioning and client relationships, Mike outlines how the best dealers earn loyalty by showing up after the sale.With stories from the yard and field spanning over 15 years of firsthand experience, this episode is a must-watch for contractors, equipment dealers, and anyone serious about building a resilient drilling operation.Whether you’re evaluating suppliers, managing machinery lifecycles, or leading post-sale operations, this episode will sharpen your support systems and help you protect your bottom line.🛠 Ready to find the right piling or drilling rig for your next project?Get expert guidance and tailored solutions at https://terraquip.com.au/Follow TerraQUIP Drilling Equipment:https://www.instagram.com/terraquipdrillingequipment/https://www.linkedin.com/company/terraquip-drilling-equipment/https://www.youtube.com/@terraquipdrillingTimestamps:00:00:00 - Introduction 00:01:30 - Three Parts of After-Sales Support00:02:30 - Personal Experience in the Field00:04:00 - Sales and Customer Relationships00:05:00 - Study on After-Sales Support ROI00:05:30 - Business Continuity and Risk Mitigation00:06:30 - Optimizing Equipment Performance and Lifespan00:08:00 - Cost Management and Return on Investment00:10:00 - Building Customer Loyalty and Trust00:11:30 - The Role of Spare Parts in After-Sales Support00:13:00 - Strategies for Spare Parts Management00:15:00 - Operational Support and Commissioning00:25:00 - Warranty Considerations

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