Most companies treat IT like plumbing, until it breaks. But Markus Sontheimer has spent decades proving that when tech leads the strategy, it drives the business.In this episode of the TEQ Shift Podcast, Markus shares the playbook behind real digital transformation: the 8-Spoke IT Transformation Wheel. From his time as CIO at Mercedes-Benz, DB Schenker, Deutsche Bank, and most recently Group CIDO at ISS, Markus has led IT in four industries and turned it into a competitive weapon.We talk about what actually works when modernising legacy landscapes, aligning global teams, and making tech visible where it matters most: the boardroom.You’ll learn how to:✅ Move from decentralised chaos to a scalable tech strategy✅ Reframe IT from “cost centre” to growth engine✅ Build internal capability without over-relying on consultants✅ Align business and tech through cross-functional ownership✅ Kill the myth of business vs. IT✅ Apply the 8 transformation dimensions—from architecture to cultureWant more?Find everything from this episode at https://www.createq.com/en/insights/from-theory-to-impact-a-practical-data-framework-for-tech-leaders – insights, links, and expert takeaways.🎧 Listen, watch, and subscribe on Spotify, YouTube, Apple Podcasts, and Amazon Music to stay ahead in AI-driven software development.💬 Join the conversation! Drop your questions and comments.

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