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Listen "Scotiabank: CMO John Doig"
Episode Synopsis
John Doig is the Executive Vice President and Chief Marketing Officer at Scotiabank, one of Canada's largest banks. He's also the CEO of SCENE, the leading loyalty program in Canada.
In today's episode, John breaks down some marketing stereotypes, discusses how to create a marketing strategy that serves 23 million customers, and his journey to how he got to where he is today. Enjoy!
In today's episode, John breaks down some marketing stereotypes, discusses how to create a marketing strategy that serves 23 million customers, and his journey to how he got to where he is today. Enjoy!
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