TVOT Live - Andrew Solmssen, EVP, Schematic

Televisionation
29/01/2008 1h 0min
TVOT Live - Andrew Solmssen, EVP, Schematic

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Episode Synopsis

Tracy Swedlow, editor-in-chief of itvt.com, interviews Andrew Solmssen of Schematic during our hour about interactive TV advertising and what makes a well-designed and effective ad. He will give us great examples about what works and what doesn't and discuss the changing landscape of advertising across platforms.

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