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Listen "Televisionation: Paul Furia of Independent Creative Media Agency, Media by Mother"
Episode Synopsis
This episode features Paul Furia, Head of Content and Creative Packaging at independent media agency, Media by Mother. Among other things, he explains his role at the agency; how he and his team identify the right creators, producers and platforms for their campaigns; how they go about reaching the right audiences for those campaigns; and the metrics they use to determine their success.
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