ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Televisionation: Albert Thompson, Managing Director of Digital at Walton Isaacson"
Episode Synopsis
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features Albert Thompson, Managing Director of Digital at full-service agency, Walton Isaacson. Among other things, he discusses Walton Isaacson’s pioneering work in multicultural marketing and explains how and why the agency treats this work as something fundamental, not as an “add-on”; he also shares his thoughts on how younger consumers are using media platforms, on the prospects for shoppable TV, QR codes, AR, interactive CTV apps, and moreNote: Albert Thompson will be moderating and speaking at TVOT SF 2022 (October 12th and 13th in San Francisco).
More episodes of the podcast Televisionation
TVOT NYC 2024: Overcoming Fragmentation
31/01/2025
TVOT NYC 2024: But What Can AI Do for Me Now
30/01/2025
TVOT NYC 2024: Branded Entertainment
30/01/2025
TVOT NYC 2024: The AI_TV Content Connection
29/01/2025
Talk Back to Television: Cognizant’s Gabriel Berger on What’s Wrong in Media and Entertainment
15/12/2022
Televisionation: Director and Writer, Sheldon Epps, on His New Book and His New Project for BET+
15/12/2022
In God we trust