ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Peter Dering of Peak Design: Building a $100m+ Brand with Purpose."
Episode Synopsis
Peter Dering, founder and CEO of Peak Design, discusses his views on conscious capitalism. For the environment, for employees, and for customers. This is a case study in ethics, and successful brand building, in business.
00:00 Intro
04:08 Peak Design's History & Office Space
07:07 From Humble Beginnings to Industry Leader
14:27 Navigating Business Without Investors
26:29 Climate Neutral: A Deep Dive into Carbon Offsetting
39:59 Controversies of Carbon Markets
44:02 Addressing Greenwashing
47:36 PFAS
52:22 Future of Peak Design
01:10:20 Creative Employee Compensation Plans
01:15:54 The Power of Branding
00:00 Intro
04:08 Peak Design's History & Office Space
07:07 From Humble Beginnings to Industry Leader
14:27 Navigating Business Without Investors
26:29 Climate Neutral: A Deep Dive into Carbon Offsetting
39:59 Controversies of Carbon Markets
44:02 Addressing Greenwashing
47:36 PFAS
52:22 Future of Peak Design
01:10:20 Creative Employee Compensation Plans
01:15:54 The Power of Branding
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