In this episode, we delve into the principles of tech innovation and risk management with Steve Anderson, author of the best-selling book "The Bezos Letters." Anderson shares his insights on Amazon's unique approach to business, highlighting the 14 principles he uncovered from Jeff Bezos' shareholder letters. We explore the concepts of 'successful failure,' the importance of experimenting, and the four cycles of innovation: test, build, accelerate, and scale. His perspective provides valuable lessons for businesses looking to thrive in today's dynamic tech landscape.

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