Jamie McCormick of Chrysal.is on tackling ad fraud

06/06/2017 24 min
Jamie McCormick of Chrysal.is on tackling ad fraud

Listen "Jamie McCormick of Chrysal.is on tackling ad fraud"

Episode Synopsis

One of the benefits of digital advertising the is ability to reach millions of people but how do you know the responses you're getting are genuine? Chrysal.is founder Jamie McCormick took time to discuss the threat posed by bots, unscrupulous affiliates and more.