The U.S. Cyber Trust Mark is a voluntary FCC program designed to improve the cybersecurity of consumer Internet of Things (IoT) devices. This initiative will label IoT products meeting specific security standards with a logo and QR code linking to detailed security information, thus educating consumers and encouraging manufacturers to prioritize security. The program involves collaboration between the FCC, manufacturers, and third-party administrators, with testing conducted in accredited CyberLABs. The goal is to increase consumer trust and reduce the risk of cyberattacks from insecure IoT devices.What is the Cyber Trust Mark Program?: (1:55)Will Companies Try to Game the System?: (3:05)How to Earn the Cyber Trust Mark?: (3:20)What About a Security Premium?: (4:05)How the QR Code Works: (5:15)What's New for Techies?: (6:15)What Types of Devices Will be Secured?: (6:50)Will It Actually Happen?: (8:05)What happens to the old devices? :(9:00)Where to go to learn more: (10:30)Will there be other new security programs?: (11:00)What about consumer behavior?: (12:10)What are the Cyber Trust Mark Standards?: (13:00)What about more advanced security features?: (14:00)Part Two: (15:04)How do we ensure this doesn't become a marketing tool: (16:00)Staying Informed - FCC Website: (17:40)Will there be other labeling programs? (18:30)What the testing program looks like: (20:00)MFA and AI: (21:25)What is the impact on Consumer Behavior?: (22:00)What is the most important takeaway?: (22:40)https://www.fcc.gov/CyberTrustMark

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